It's the kind of merger that would get DC Comics jealous and I am just happy about it. Anything Disney and anything Marvel are some of my favorite icons. Imagine seeing Wolverine, Spider-man, the Incredible Hulk, Captain America, Iron Man inside Disneyland theme parks. I am sure there would be a conflict of interests between theme parks of Disney and Universal Studios because some Marvel characters can be seen inside Universal Studios theme parks.
Some insiders say that Warner Bros. company who owns the DC character rights haven't done anything to push its DC characters to another level. I'd rather see Spider-man mingling with Mickey Mouse than Superman with Donald Duck. With the merger of Disney and Marvel expect wonders and amazing attractions to be unveiled in the future.
Disney buys Marvel for $4B
Spider-Man joins Mickey Mouse
By Chris Lefkow
Agence France-Presse
First Posted 07:28:00 09/01/2009
WASHINGTON – The Walt Disney Co. added "Spider-Man," "Iron Man" and the "X-Men" to its vast cast of characters on Monday with a surprise agreement to buy Marvel Entertainment Inc. for some $4 billion.
The deal, Disney's biggest since its acquisition of animation house Pixar three years ago, will combine the comic book giant and its huge stable of action heroes with the entertainment empire of Mickey Mouse.
"Adding Marvel to Disney’s unique portfolio of brands provides significant opportunities for long-term growth and value creation," Disney president and chief executive Robert Iger said. "We are pleased to bring this talent and these great assets to Disney."
Disney and Marvel, in a joint statement, said that Marvel shareholders would receive a total of $30 per share in cash plus approximately 0.745 Disney shares for each Marvel share they own.
It said that based on the closing price of Disney stock on Friday, the transaction value is $50 per Marvel share or approximately $4 billion.
Shares of Marvel soared 25.36 percent in New York and were trading at $48.45 near the close of trading. Disney shares were trading 2.61 percent lower at $26.14.
The deal, which caught analysts and the market by surprise, was announced shortly before the opening bell on Wall Street.
Besides "Spider-Man," "Iron Man" and the "X-Men," Marvel's cast of over 5,000 characters includes "Captain America," the "Fantastic Four" and "Thor."
Marvel chief executive Ike Perlmutter said Disney is "the perfect home for Marvel’s fantastic library of characters given its proven ability to expand content creation and licensing businesses.
"This is an unparalleled opportunity for Marvel to build upon its vibrant brand and character properties by accessing Disney’s tremendous global organization and infrastructure around the world," he said.
Disney and Marvel said Perlmutter would continue to oversee the Marvel properties, which include Marvel Studios, Marvel Animation and Marvel Comics.
Perlmutter will "work directly with Disney’s global lines of business to build and further integrate Marvel’s properties," their joint statement said.
Disney and Marvel said the boards of directors of both companies have approved the transaction but it still needs the green light from US anti-trust authorities and Marvel shareholders.
Iger said the companies hope to conclude the deal by the end of the year.
He compared the purchase of Marvel to Disney's 2006 acquisition of Pixar Animation for 7.4 billion dollars, saying it presents "similar opportunities."
Pixar is the San Francisco-area studio behind such hits such as "Toy Story," "A Bug's Life," "Finding Nemo," "Ratatouille," "WALL-E" and "Up."
The agreement drew a thumbs-up from most analysts.
"Strategically, we view Marvel as a good fit for Disney," said Hale Holden of Barclays Capital. "We expect Disney to drive synergies across the Marvel characters at its parks and cable networks."
Standard and Poor's announced however that it was putting Disney's long-term 'A' corporate credit rating and short-term 'A-1' rating on credit watch with negative implications.
"In our view, Disney may need to issue debt to supplement its cash for this transaction," the ratings company said.
Marvel is celebrating its 70th anniversary this year. It was founded in 1939 as comic book publisher Timely Comics.
Besides comics, Marvel characters also feature in movies, animated features, videogames and toys such as action figures.
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